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Don Norman Essays

I somehow got Jacques Carelman on the brain the other day. However, I couldn’t remember his name, and ended up on Norman’s site trying to find the artist’s name (he’s the guy that did the teapot on the cover of The Design of Everyday Things). It’s been a while since I’ve been to his site, [...]

Wayfinding Is Not Signage

From Matt, who, as Peter mentions, is on fire with link goodness.

Do as they do, not as they say

George Olsen has some thoughtful commentary on the latest Alertbox, which is about watching what users do rather than listening to what users say. He points out that what Jakob is really taking to task are the surveys, questionaires, and other marketing-type approaches which simply test preference rather than user behavior. I couldn’t agree more. [...]