Designing for the Bottom Line
Subtitled “The Selling Points of Hard and Soft ROI (Return on Investment)”. Solid overview article by Alex Wright on justifying design proposals in terms that make sense to your client: revenue and savings.
Like others, I’m guilty of not justifying my team’s results in terms ROI often enough, but this will be one of the most important skills that any user-experience practitioner can learn, and it sadly isn’t emphasized or taught. The roots of our community of practice still remain firmly enough in academia and the arts to make talking in dollars largely a novel approach.