Nude Architects?

February 13, 2002 at 10 am · Filed under Marketing/Branding

As Andrew noted, Web Techniques has now changed their name to New Architect. Their subtitle is “Internet Strategies for Technology Leaders”. Maybe we’ll be calling codewarriors and other technologists “New Architects”; perhaps this is their big landgrab in the architecture namespace….

Did you know that in Texas it’s illegal to have “Engineer” in your job title unless you have a college degree in some type of engineering?

To give “New Architect” a little credit, their articles are pretty decent, even if their branding may be a bit off the mark. As editor Amit Asaravala mentions, in addition to their feature articles they have case studies, legal analysis, product reviews, Q&A to strategic questions, and guest editors. That’s a pretty good mix, I must admit.

1 Comment

  1. Andrew said,

    February 21, 2002 @ 5 am

    Web Techniques always did have a good mix of articles. It’s still a good read, even with the new name. Can’t you only use the word “new” on a product for like six months or something?

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